I find the human truths that bring brands to life.

I've had the privilege of working with international brands like Hyundai, McDonald's, and Volvo, to name a few. This journey has equipped me with a unique skill set, enabling me to seamlessly blend the creative process with strategic insights to bring brands to life and make a few jokes along the way.

Hyundai Superbowl Commercial | Applied Arts Award 

Responsibilities: Concept, Copywriting

Hyundai’s first Super Bowl commercial wanted to change the perception of Hyundai vehicles from unreliable and poorly made to something to aspire to drive. With a little help from an infamous recluse, we helped deliver the best sales results in their history.

Responsibilities: Concept, Copywriting

In the spirit of sustainability and supporting the brand platform of environmental responsibility, we created a holiday card that you can use again as gift tags.

Hyundai Holiday Card | Applied Arts Award

Ortho Evra|BESSIE Winner 

Responsibilities: Concept, Copywriting

The first TV commercial I ever wrote still feels relevant today.

Responsibilities: New Business & Brand Development, Concept, Copywriting

Creating a playful tone that delivered educational content in an engaging way, this print piece helped win the new business pitch for Ripley’s grand opening in Canada.

Ripley’s Aquarium | Launch Campaign

McDonald’s Television

Responsibilities: Concept, Copywriting

This playful spot ended up being voted the top commercial of the year, based on parent feedback, and I got to show childhood from a kid’s perspective.

McDonald’s Sandwich Launch 

These quirky headlines were part of a Union Station Domination Campaign to introduce the new McDonald’s sandwiches. The lines survived, the line of sandwiches not so much.

Volvo | Launch 

Responsibilities: Concept, Copywriting

Creating Volvo's brand tone and voice across multiple platforms was a very rewarding experience, as they saw a 50% increase in sales in 2015.

TIFF Sponsorship | Marketing Awards Bronze

Responsibility: Concept, Art Direction

An old favourite, this is the first ad I ever created while I was still an art director and studying at OCAD.