I am Adrienne

I find what's wrong and shape what needs to change so people understand, trust, and act.

The work

Most organizations know something isn't working. They can see it in the numbers, feel it in the room, and hear it from customers. What they can't do is name it precisely enough to fix it. That's where I come in. I structure the real problem, surface the insight that changes the frame, and shape how decisions get made. Then I help guide the thinking that brings it to life.

"I've spent my career in rooms where the real problem wasn't the one on the brief. Finding it and saying it clearly is where the best work begins."

I've done this work across wildly different contexts inlcuiding AI products, global health campaigns, Silicon Valley ventures, financial systems, VR documentaries filmed in Uganda. The industry changes. The move is always the same: find what's true, say it plainly, help the right people act on it.

The proof 

⅔ of women changed actual health behavior after CBCF campaign by reframing prevention from fear to empowerment

−30% donor attrition for UNICEF Canada after redesigning recurring giving around immediate human impact

30→100% customer comprehension on a complex financial product after redesigning how decisions were framed

+50% Volvo sales increase after building brand voice and tone that made the product feel human and aspirational

Where I've worked

Across enterprise and early-stage, global brands and scrappy nonprofits, Silicon Valley, Miami, and Karamoja, Uganda.

UNICEF  • ROTARTY INTERNATIONAL • PLAN CANADA

WESTJET • SHOPIFY • VOLVO • ROI DNA • HYUNDAI

RIPPLEWORKS • ROGERS COMMUNICATIONS

PC FINANCIAL • RBC • TD CANADA TRUST • AWS

CANADIAN BREAST CANCER FOUNDATION

HEWLETT PACKARD • COCA-COLA • MCDONALD'S

Credentials

  • Featured speaker, United Nations, New York - Future of VR in Charities

  • Work screened at the World Economic Forum, Davos - UNICEF / Oculus / Facebook

  • VR documentaries filmed in Uganda - Karamoja Rising, screened at UN and One World Trade Center

  • Rotary International - Two Drops of Patience, premiered to 30,000 people in 9 languages

  • Hyundai Super Bowl debut - best sales results in brand history (at that time)

  • New York Festival Award · Applied Arts · BESSIE · 20+ national and international awards

  • Faculty, Miami Ad School and OCAD University

  • Gail Yacula Scholarship, OCAD University

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